30 Day Money Back Guarantee
If you are not satisfied in the first 30 days, we will give you a full refund for the first month!
We’re sure you have had frustrating and disappointing
experiences with other marketing agencies. That ends now!
You can cancel with us anytime. Our service agreements are 100% month to month. We set up our relationships with our partner attorneys so that we either get results or get fired.
We only have 7 people on our team, but we have taken over legal accounts from the largest agencies (Scorpion, FindLaw and Justia, to name a few) and every time our team cut our client’s cost per lead in half or more within the first month.
Our owners, Erik & Elliot Alicea, control and drive the strategy for every single one of our accounts. They each have personally managed over $10,000,000 in PPC spend, built over 150 websites, and grown countless businesses. We only take on a certain amount of lawyers so each client gets the attention necessary to achieve optimal results.PPC…
No matter what web page, account, or digital asset we build for you, you own it. If we set up a brand new website, shoot video, publish blogs, and build out a Google Ads account for you and you decide you don’t want to work with us before we go live, we will make sure you own and have full access to everything we created before you move on.
We are experts in PPC management. In our journey to become an elite legal PPC agency, we were forced to also become experts in legal website development, social media management, content writing and video production. Why? Because all of these services are necessary to get optimal results from PPC. If any marketing company, SEO guru, or brand specialist tells you that they do every but web development, or that they understand the strategies but can’t build the campaign, then it is impossible for them to be digital marketing specialists. Ultimately, they won’t be able to help you reach your full potential or get you the best results possible.
Empirical360’s substantial experience gives us the knowledge and expertise we need to create carefully structured legal campaigns that hone in on your desired audience to bring in the phone calls and quality cases you want.
At Empirical360, we have a simple, proven process of legal website development. Our goal is to create a responsive, modern site that looks attractive, but we build you a site that’s more than just pretty pages - your website will function as a powerful sales tool.
Our team relies on data to guide all of our actions. We continually test different aspects of your PPC campaigns to procure reliable data and improve your businesses Key Performance Indicators.
Personal injury keywords are some of the most frequently searched on Google. We can help connect you with injured plaintiffs seeking justice!
Learn MoreMarketing for criminal attorneys is more difficult than marketing in any other legal field. Empirical360 understands the unique challenges.
Learn MoreFamily law covers a wide range of separate services. If you’re a family lawyer, you may want just as many divorce cases as you do adoption cases.
Learn MoreIf you’re an immigration lawyer, you have an ultra-specific group of clients - people who are noncitizens.
Learn MoreEmployment lawyers can litigate encompasses many different types of suits and complaints revolving around employee rights.
Learn MorePeople searching for workers’ compensation lawyers have a specific problem - they’ve been injured at work
Learn MoreMarketing for foreclosures is tricky, because many people do not know that a foreclosure lawyer could help them
Learn MoreEstate planning law can be complicated, yet it’s incredibly important for most people who want to leave a legacy to their families
Learn MoreMarketing for business litigation lawyers is unique because these firms need to be able to put themselves in front of businesses
Learn MoreWhen the economy is down, the need for bankruptcy attorneys goes up. The economy is always fluctuating, but Empirical360 can help
Learn More
Erik and Elliot started out designing websites for companies at the age of 16. At 18, they started a wine business that reached over $100,000 in annual sales. By 20, they had become marketing directors at a large warranty company and secured a $5,000,000 investment for digital advertising from a large private investment group. A few years later, Empirical360 was born; Erik and Elliot had seen enough to know that big agencies they could be part of weren’t better at marketing than they were. In the last few years, Erik and Elliot have successfully grown a variety of businesses, from small chiropractic practices to Aetna & AAA, and are now zeroing in on legal PPC (their specialty). You can usually find them in the office as early as 6am and on weekends; when they’re not working to get law firms more leads, you can find them training at the local jiu jitsu gym, walking their dogs, or spending time with their friends and family.
A native of Greenville, South Carolina, Mr. Haskins graduated from the University of South Carolina in Columbia, S.C., where he obtained a Bachelor of Arts (B.A.) degree in Political Science and interned with the South Carolina House of Representatives, the South Carolina Senate, and worked as a Special Assistant in the Public Affairs Division for the South Carolina Office of the Attorney General.
Today, we’re going to discuss how you can project your law firm’s growth using Google Ads and a spreadsheet without spending a dollar on ads.
In this blog series (which was based on individual webinars originally released to our Facebook group audience that you can find here), Elliot Alicea, the co-founder of the legal marketing agency Empirical360, discusses the 3 pillars of law firm growth. This blog will focus on pillar 1: predictable lead source.
Many lawyers are nervous to really be aggressive with their PPC (pay per click) advertising on search engines like Google or Bing because they think it is too expensive, and some are nervous to do it at all.
Well, it is expensive. Legal keywords are the most expensive, and attorneys have one of the highest cost per click and cost per acquisition rates of any industry. For lawyers, advertising on search is more of an investment than social media marketing or some other forms of advertising. Many solo attorneys or smaller firms look at the initial cost and decide their money could get them a better ROI somewhere else.
Legal PPC is extremely expensive because the competition is so high. Luckily for attorneys looking to advertise using search engines, Google Ads has one option that allows lawyers to decrease their lead cost while getting a higher volume of phone calls (which are extremely valuable for most law firms).
SEO or PPC? It’s a big question for lawyers who want more traffic and more leads, especially during the current world state, where COVID-19 has rendered online presence and online marketing more important than ever for all attorneys, regardless of size or specialty.
Please enter your information and we will contact you. Once you fill out the form you will be taken to a calendar if you would like to book a call with us!