LAWYER MARKETING

How Does Billing Work Inside Google Ads?

August 5, 2020

Google Ads' billing can be complex. Understand how the billing system works and how Google spends your money!

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Purchasing Leads V Generating Leads for Lawyers

July 27, 2020

Which method of getting leads for your firm is better and why?

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How PPC Can Help Small Law Firms Stay Competitive

July 16, 2020

PPC is one of the only forms of advertising where the bigger firms don’t necessarily have the biggest advantage!

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4 Benefits of Remarketing For Attorneys

July 14, 2020

Interested in remarketing? Find out just how valuable running these ads can be to your law firm! 

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How Empirical360 is Different From Other Legal Marketing Agencies

July 8, 2020

Here are three things that set Empirical360 apart from other attorney digital marketing agencies.

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What Lawyers Need To Know Before Redoing Their Websites

June 29, 2020

Do you have to have a new attorney website to advertise if yours isn't that great? What does your new website need to have? Empirical360's here with the answers.

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31 Essential PPC Definitions Every Lawyer Needs To Know

June 16, 2020

Knowledge is power, and knowing important PPC terms will help you find the right marketing agency to help you and make intelligent, informed decisions about your campaigns.

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How Lawyers Can Use Custom Intent Audiences To Decrease Lead Cost

June 10, 2020

Serving ads to custom intent audiences on the GDN and YouTube is MUCH cheaper than search targeting and can still put your firm in front of people who have demonstrated that they are in need of an attorney’s services!

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10 Common Facebook Advertising Mistakes Lawyers Make

May 28, 2020

If you're an attorney trying to grow your firm, you should be using Facebook marketing - but avoid these 10 costly lawyer Facebook marketing mistakes!

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8 Reasons Why Attorneys Should Outsource Their Legal Marketing

May 28, 2020

If you're a lawyer in 2020, digital marketing just might save your firm. Learn the best way to make PPC work for you and the reasoning behind why you should outsource your legal marketing instead of trying to do it yourself!‍

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Quick Ways Attorneys Can Fix Slow Websites

May 28, 2020

If you're an attorney with a slow website, your competitiors have a definite advantage. Learn how to speed up your site with these 3 simple tips!

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7 Design Elements Every Lawyer's Website Needs

May 28, 2020

Does your legal website include these 7 elements? Find out what clients are looking for when they visit a lawyer website and how to convert them!

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3 Hidden Geofencing Techniques for Attorneys

May 28, 2020

If you're an lawyer, you're competing in a crowded field. How do you stand out so your local clients can find you? Attorney geofencing. Here's how it works!

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5 Enviable Landing Page Examples for Lawyers

May 28, 2020

Lawyers, looking for landing pages inspiration? Here are some of the few lawyer landing pages that we love!

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Here’s The Secret To Getting A Higher ROI If You’re A Lawyer

May 28, 2020

How can you get a guaranteed return on investment every single time you advertise? The answer is more obvious than you might think! PPC for lawyers can help you increase your ROI. Here's how.

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3 Ways Lawyers Can Segment Their Google Ads Accounts

May 28, 2020

If your account isn't segmented properly, you don't have total control, and you can't optimize. In this blog post, we discuss 3 ways that lawyers can segment their Google Ads accounts and grow their firms!

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Law Firms Should Look for These Red Flags When Hiring A Marketing Agency

May 27, 2020

Lawyers often are hesitant to work with another law firm marketing agency because their previous experiences were so awful. Here's what to avoid when hiring a marketing agency to make sure you end up with the right team! 

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How Lawyers Can Create Remarketing Lists for Search Ads

May 20, 2020

If you're an attorney, and you're not remarketing, you're missing out on 97% of potential clients. View a step-by-step tutorial on how to create remarketing lists for search ads inside of your Google Ads account and increase your conversion rate!

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How Lawyers Can Create Lookalike Audiences For Facebook Ads

May 12, 2020

Lookalike audiences are groups of people who have similar characteristics, or who have behaved similarly, to your existing clients. People who have things in common often act in the same ways, because they have the same needs, wants, and beliefs, and this is backed by data; lookalike audiences in general have significantly higher conversion rates than audiences you create using only interests and demographics!

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How Lawyers Can Squeeze More Out Of Their PPC Budgets

May 6, 2020

Many lawyers are nervous to really be aggressive with their PPC (pay per click) advertising on search engines like Google or Bing because they think it is too expensive, and some are nervous to do it at all. Well, it is expensive.

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How Lawyers Can Use Call-Only Ads To Get More Phone Calls & Lower Costs

May 6, 2020

Legal PPC is extremely expensive because the competition is so high. Luckily for attorneys looking to advertise using search engines, Google Ads has one option that allows lawyers to decrease their lead cost while getting a higher volume of phone calls (which are extremely valuable for most law firms).

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Should Lawyers Prioritize PPC or SEO?

May 6, 2020

SEO or PPC? It’s a big question for lawyers who want more traffic and more leads, especially during the current world state, where COVID-19 has rendered online presence and online marketing more important than ever for all attorneys, regardless of size or specialty.

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Why Every Lawyer Should Use SKAGs

May 6, 2020

When you begin creating a legal advertising campaign within Google Ads, Google will assist with setup along the way. At every decision point, they will have suggestions for what you should do, designed to help you understand the different choices available and choose the best option based on your campaign goals and your budget.

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9 Common Web Design Mistakes Lawyers Make

May 6, 2020

In today’s digital world, having a website is essential…but all websites are not created equal. If you are an attorney, the goal of your website should be to convert users into clients. Billboards and commercials are just not as effective; we’re living in the most technologically advanced age, and most people use the Internet to find what they’re looking for.

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