About us

While Empirical360 can get great results for any business, our company boasts especially impressive results for lawyers.

Empirical360 was born out of a frustration with other marketing agencies who overpromised, overcharged, underdelivered, and didn’t actually grow clients’ businesses.

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Our Story

Empirical360 was born out of a frustration with other marketing agencies who overpromised, overcharged, underdelivered, and didn’t actually grow clients’ businesses. What started out as a two person operation in co-founder Erik and Elliot Alicea’s home office has, in just three years, turned into an unstoppable marketing machine that has managed over $20,000,000 in ad spend, worked with over a hundred clients (including major companies like Aetna, AAA), has achieved Google Premier Partner status for meeting certain performance criteria, and now has six employees in a spacious office location. While Empirical360 can get great results for any business, our company boasts especially impressive results for lawyers. Helping attorneys and law firms connect with qualified clients and drive lead cost down through paid advertising on search engines like Google and Bing, landing page design, social media management, content production, and conversion rate optimization is what we do best.

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40-50% Conversion Rate For Family Lawyers

Family lawyers - want to get more clients & cases that you actually want? Whether you specialize in divorce, child custody, father's rights, separation agreements, adoptions, or a combination, Empirical360 is a Google Premier Partner agency who can help!

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Family Lawyers, Take Our 30 Day Challenge!

Family Lawyers, Take Our 30 Day Challenge!

Our marketing agency is doing a 30 day challenge and we want you to take it. 30 days.

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Buying Leads For Your Law Firm? Think Again.

Buying Leads For Your Law Firm? Think Again.

Here are many reasons why lead generation with a marketing agency is better than purchasing leads from a lead company!

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One Way That PPC Can Help Small Firms Stay Competitive

One Way That PPC Can Help Small Firms Stay Competitive

In this video, Elliot discusses one campaign setting that will allow small firms to have successful advertising efforts, even when they are competing with firms who have multi-million dollar ad budgets.

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What PPC Really Does For Your Firm

What PPC Really Does For Your Firm

Sometimes lawyers avoid PPC because they don't think it's going to get them the same kind of tangible results that SEO does. Here's why that perception is incorrect. Watch Elliot, co-founder of Empirical360, discuss what PPC can actually do for your firm!

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Benefits of Working With Empirical360

Benefits of Working With Empirical360

Why should attorneys work with us? Elliot, co-founder, gives a few key reasons!

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No, Attorneys Don't Need Big Budgets To Make PPC Work

No, Attorneys Don't Need Big Budgets To Make PPC Work

One of the common misconceptions we know exists among lawyers who are contemplating Google ads is whether or not they have a big enough marketing budget to afford it and be competitive. See why that's not necessarily something that should keep you from exploring your options!

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We Talk About Remarketing for Lawyers

We Talk About Remarketing for Lawyers

Learn a better way to turn users into clients!

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Empirical360 Company Values

Empirical360 Company Values

Learn why lawyers work with Empirical360 and how we're different than other legal marketing agencies!

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Things To Consider Before Redesigning Your Legal Website

Things To Consider Before Redesigning Your Legal Website

Whenever we talk to lawyers, we always seem to hear that they are in the process of redesigning their websites or building a new one. Here are some things to consider before you rebuild!

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SEO v PPC for Attorneys

SEO v PPC for Attorneys

The ultimate showdown. Learn which online advertising investment is best for your law firm!

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Do Lawyers Have To Redo Their Websites Before Beginning PPC?

Do Lawyers Have To Redo Their Websites Before Beginning PPC?

One of the common misconceptions we hear from attorneys is "I need to completely redo my website before I start running Google or Facebook ads." Not necessarily! Learn why and the number one way you can get your ads up and running fast without needing a website overhaul.

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40-50% Conversion Rate For Family Lawyers

Our values

We’re sure you have had frustrating and disappointing
experiences with other marketing agencies. That ends now!

What makes Empirical360 different?

No Risk

You can cancel with us anytime. Our service agreements are 100% month to month. We set up our relationships with our partner attorneys so that we either get results or get fired.

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Competitive Attitudes

We only have 7 people on our team, but we have taken over legal accounts from the largest agencies (Scorpion, FindLaw and Justia, to name a few) and every time our team cut our client’s cost per lead in half or more within the first month.

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Personal Attention & Investment

Our owners, Erik & Elliot Alicea, control and drive the strategy for every single one of our accounts. They each have personally managed over $10,000,000 in PPC spend, built over 150 websites, and grown countless businesses. We only take on a certain amount of lawyers so each client gets the attention necessary to achieve optimal results.PPC…

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Our Clients Own
Everything

No matter what web page, account, or digital asset we build for you, you own it. If we set up a brand new website, shoot video, publish blogs, and build out a Google Ads account for you and you decide you don’t want to work with us before we go live, we will make sure you own and have full access to everything we created before you move on.

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Beyond
PPC Specialists

We are experts in PPC management. In our journey to become an elite legal PPC agency, we were forced to also become experts in legal website development, social media management, content writing and video production. Why? Because all of these services are necessary to get optimal results from PPC. If any marketing company, SEO guru, or brand specialist tells you that they do every but web development, or that they understand the strategies but can’t build the campaign, then it is impossible for them to be digital marketing specialists. Ultimately, they won’t be able to help you reach your full potential or get you the best results possible.

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services

Empirical 360 top services

Paid Search Engine Marketing

Empirical360’s substantial experience gives us the knowledge and expertise we need to create carefully structured legal campaigns that hone in on your desired audience to bring in the phone calls and quality cases you want.

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High-Converting Web Development

At Empirical360, we have a simple, proven process of legal website development. Our goal is to create a responsive, modern site that looks attractive, but we build you a site that’s more than just pretty pages - your website will function as a powerful sales tool.

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Conversion Rate Optimization

Our team relies on data to guide all of our actions. We continually test different aspects of your PPC campaigns to procure reliable data and improve your businesses Key Performance Indicators.

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our blog

Lawyer Marketing

How Lawyers Can Squeeze More Out Of Their PPC Budgets

Many lawyers are nervous to really be aggressive with their PPC (pay per click) advertising on search engines like Google or Bing because they think it is too expensive, and some are nervous to do it at all.

Well, it is expensive. Legal keywords are the most expensive, and attorneys have one of the highest cost per click and cost per acquisition rates of any industry. For lawyers, advertising on search is more of an investment than social media marketing or some other forms of advertising. Many solo attorneys or smaller firms look at the initial cost and decide their money could get them a better ROI somewhere else.

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How Lawyers Can Use Call-Only Ads To Get More Phone Calls & Lower Costs

Legal PPC is extremely expensive because the competition is so high. Luckily for attorneys looking to advertise using search engines, Google Ads has one option that allows lawyers to decrease their lead cost while getting a higher volume of phone calls (which are extremely valuable for most law firms).

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Should Lawyers Prioritize PPC or SEO?

SEO or PPC? It’s a big question for lawyers who want more traffic and more leads, especially during the current world state, where COVID-19 has rendered online presence and online marketing more important than ever for all attorneys, regardless of size or specialty.

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