Empirical360 was born out of a frustration with other marketing agencies who overpromised, overcharged, underdelivered, and didn’t actually grow clients’ businesses.
Empirical360 was born out of a frustration with other marketing agencies who overpromised, overcharged, underdelivered, and didn’t actually grow clients’ businesses. What started out as a two person operation in co-founder Erik and Elliot Alicea’s home office has, in just three years, turned into an unstoppable marketing machine that has managed over $20,000,000 in ad spend, worked with over a hundred clients (including major companies like Aetna, AAA), has achieved Google Premier Partner status for meeting certain performance criteria, and now has six employees in a spacious office location. While Empirical360 can get great results for any business, our company boasts especially impressive results for lawyers. Helping attorneys and law firms connect with qualified clients and drive lead cost down through paid advertising on search engines like Google and Bing, landing page design, social media management, content production, and conversion rate optimization is what we do best.
We’re sure you have had frustrating and disappointing
experiences with other marketing agencies. That ends now!
You can cancel with us anytime. Our service agreements are 100% month to month. We set up our relationships with our partner attorneys so that we either get results or get fired.
We only have 7 people on our team, but we have taken over legal accounts from the largest agencies (Scorpion, FindLaw and Justia, to name a few) and every time our team cut our client’s cost per lead in half or more within the first month.
Our owners, Erik & Elliot Alicea, control and drive the strategy for every single one of our accounts. They each have personally managed over $10,000,000 in PPC spend, built over 150 websites, and grown countless businesses. We only take on a certain amount of lawyers so each client gets the attention necessary to achieve optimal results.PPC…
No matter what web page, account, or digital asset we build for you, you own it. If we set up a brand new website, shoot video, publish blogs, and build out a Google Ads account for you and you decide you don’t want to work with us before we go live, we will make sure you own and have full access to everything we created before you move on.
We are experts in PPC management. In our journey to become an elite legal PPC agency, we were forced to also become experts in legal website development, social media management, content writing and video production. Why? Because all of these services are necessary to get optimal results from PPC. If any marketing company, SEO guru, or brand specialist tells you that they do every but web development, or that they understand the strategies but can’t build the campaign, then it is impossible for them to be digital marketing specialists. Ultimately, they won’t be able to help you reach your full potential or get you the best results possible.
Empirical360’s substantial experience gives us the knowledge and expertise we need to create carefully structured legal campaigns that hone in on your desired audience to bring in the phone calls and quality cases you want.
At Empirical360, we have a simple, proven process of legal website development. Our goal is to create a responsive, modern site that looks attractive, but we build you a site that’s more than just pretty pages - your website will function as a powerful sales tool.
Our team relies on data to guide all of our actions. We continually test different aspects of your PPC campaigns to procure reliable data and improve your businesses Key Performance Indicators.
Today, we’re going to discuss how you can project your law firm’s growth using Google Ads and a spreadsheet without spending a dollar on ads.
In this blog series (which was based on individual webinars originally released to our Facebook group audience that you can find here), Elliot Alicea, the co-founder of the legal marketing agency Empirical360, discusses the 3 pillars of law firm growth. This blog will focus on pillar 1: predictable lead source.
Many lawyers are nervous to really be aggressive with their PPC (pay per click) advertising on search engines like Google or Bing because they think it is too expensive, and some are nervous to do it at all.
Well, it is expensive. Legal keywords are the most expensive, and attorneys have one of the highest cost per click and cost per acquisition rates of any industry. For lawyers, advertising on search is more of an investment than social media marketing or some other forms of advertising. Many solo attorneys or smaller firms look at the initial cost and decide their money could get them a better ROI somewhere else.
Legal PPC is extremely expensive because the competition is so high. Luckily for attorneys looking to advertise using search engines, Google Ads has one option that allows lawyers to decrease their lead cost while getting a higher volume of phone calls (which are extremely valuable for most law firms).
SEO or PPC? It’s a big question for lawyers who want more traffic and more leads, especially during the current world state, where COVID-19 has rendered online presence and online marketing more important than ever for all attorneys, regardless of size or specialty.